Hawkers Rome Store
New Italian Retail Architecture: Via Belsiana Sunglasses Company Shop – design by CuldeSac
20 Apr 2018
Hawkers Rome Store
Architects: CuldeSac
Address: Via Belsiana, 33, 00187 Roma RM, Italia – near Plaza de España
Hawkers Rome Store
Hawker’s energy invades Rome
CuldeSac ™ designs, in collaboration with Hawker’s retail team, the second flaghship of the brand right in the heart of Italy, transgressing traditional materials to bring them closer to the essence of the product.
Hawkers Rome: pure energy
비아 벨시아나(Via Belsiana) 선글라스 회사의 로마 숍
호커스는 세계적인 선글라스 브랜드
비아 벨시아나가 획기적인 선글라스 스토어를 로마에 개관했다;
미국 디자인회사 컬드삭(CuldeSac)이 설계했으며 이태리 중심에
두번째 플래그쉽을 기록했다.
황기철 콘페이퍼 에디터 큐레이터
Ki Chul Hwang, conpaper editor, curator
There is no better way to define the new flagship store.
The use of color in a spontaneous, changeable and living way characterizes the space. An explosion of energy is reflected in the mirror baseboards of the walls, in which 3d animations allow the Brand to interact with the client. The color interacts with the environment to alter it, becoming the filter that surrounds it all.
The Hawker’s character enters the city and defines the store’s spirit, becoming a covering that makes us feel inside a marble glass; a stone pool, that absorbs the energy that the city irradiates during the day and shines when the city is asleep, thanks to the resin that fills the veining.
The brand lives inside the marble and see the light throughout the veining. Hawkers is a liquid brand and appear as such in the space with the color. – Borja Berna. Architect at CuldeSac™ Custom
The limits of the space are blurred thanks to the mirrors that interact with the clients, giving the store a feeling of dynamism, character, game and light. – Lucía del Portillo, Partner & Creative Director at CuldeSac Custom
A vibrant space located just near Plaza de España, that plays with the client perceptions, the physical limits and technology to generate an original experience.
Hawkers arrives in Rome with premium materials fabricated ad-hoc, ready to infiltrate the classicism and the roman luxury, impregnating the city with its strong personality, and beginning its conquest of the european continent.
Hawkers keeps, with this store, making its own rules.
Hawkers Rome – Building Information
Title: Hawkers Rome Store
Location: Rome, Italy
Size: 17 square meters
Opening date: April 2018
Category: Store Design
Designer: CuldeSac Custom Retail, Spain
Website: http://www.culdesac.es
Photographer: Luigi Filetici (http://luigifiletici.it)
About CuldeSac
CuldeSac™, the strategic and creative consultancy headquartered in Valencia, produces ideas and concepts intended to bring added value and business to brands. The multidisciplinary team of this creative lab is specialised in developing and executing unique brand experiences throughout the world.
CuldeSac™ is currently one of the most multifaceted studios on the Spanish creative scene. Internationally renowned and a usual collaborator of premium brands, it explores alternative avenues for carrying out interdisciplinary projects for spaces, product branding, events, communication and PR.
www.culdesac.es
Hawkers Rome Store images / information received 190418 from CuldeSac
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